R. Dodge Woodson asked:


What is Stock Photography?

R. Dodge Woodson

What is stock photography? To many photographers it is a path to profits. Other photographers find it to be a hole of frustration. Realistically, stock photography is somewhere between these two extremes.

There are three ways to look at stock photography. The first is the view that photographers have of it. Stock agencies will see stock photography differently.  Buyers of stock photos are sure to have their own impression of what stock photography is.

I am assuming that most readers here will be looking at stock agencies through the viewfinder of a photographer. Still, to be successful at stock photography you will need to understand all three angles of the business.

All three views share some common elements. We will start with these shared views as stock photography secrets are revealed.

Is Stock Photography A True Business?

Is stock photography a real business? Many people involved in it will agree that it is very much a business. Some photographers see it as a place to warehouse their mediocre photos. For them, the business element is unlikely to come into play.

Stock photography consists of existing photographs that can be used for various purposes ranging from advertising to educational uses. The concept for buyers is that it is much less expensive to buy a stock photo than it is to commission a photographer for a specific assignment to create similar photos.

Stock Photography As Seen By Buyers

Stock photography is very appealing to buyers. This has never been more true. The creation and growth of micro stock agencies have changed the face of stock photography for everyone involved.

I entered the stock photo arena back in the old days. You know, back when photos were taken with the use of film. Now we have digital cameras, electronic photo manipulators, and micro stock agencies. Old grey beards, like me, can feel very intimidated by all of the changes in the business.

Back in the film days it was common for stock agencies to send out original slides for potential buyers to review. Now photos are uploaded and emailed and shown in online galleries. The selling process is very different. Stock photography today is instant gratification.

It used to be important to choose an agency that was well known and that had strong connections in the buying world. This is still true, but it is not nearly as important as it used to be. Now if you can get your photos to come up in searches on the Internet, sales can be made. Hell, you don’t even need an agent these days.

Buyers are looking for specific types of photos. They don’t care if they come from a photographer or a stock agency. If you have the picture that the buyer wants, you have the power.

We will talk more about agencies in a later chapter. This chapter is meant as an overview, not a detailed description of what your options are and how to take advantage of them.

In short, buyers are looking for high-quality photos of specific subject matter that can be licensed for a reasonable fee. It boils down to the picture and the money. There is no loyalty between buyers and stock agencies. Yes, times have changed.

I just finished writing a new e-book that is a Book Buster entitled: Sensible Stock Photography: Secrets Revealed. I have been a stock photographer for about 30 years, so I have a bit of experience to share with people new to the business.

What Are The Basic Goals Of Stock Agencies?

Stock agencies exist to make money. Few agency owners do what they do as a hobby. It is all about the cash. If you can make money for an agency, they will be interested in you and your work.

There are many differences between agencies which we will discuss later. For now, it is enough to simplify the issue by saying that agencies what to represent photos that will sell often and for high prices. You can bet your best lens that agencies see what they do as a business.

Stock Photographers

Stock photographers come in many forms. Some are more serious than others. Photographers often look at stock sales as beer and peanut money. Other photographers make their entire living shooting and selling stock photos.

What type of stock photographer do you want to be? How much money do you want to make from your photos? Will you be happy to see your photos published even if you don’t make a lot of money? Since this book is expected to be of the most interest to photographers we will spend more time on this topic.

What do you want?

What do you want from your stock photography? Is your main goal to see your work in print? How important is the income from stock sales to you? Only you can answer these questions, and they must be answered.

If you are looking to make a lot of money, you should look at other means of income. It is surely possible to make big bucks with stock sales, but far more photographers make less rather than more.

Stock photography can provide many things to photographers. The list below identifies some of them:

A goal to shoot for Something worthwhile to do with your photos A source of unknown and unlimited income Critical assessments to make you a better photographer A chance to see more of your work published Legitimacy for your camera business tax deductions The excitement of being notified of a sale that you didn’t know about The hope of  using stock photography income as part of your retirement The thrill of competition

There are, of course, other benefits to be had from stock photography. You will know what is right for you when you try it.

An Opportunity

Stock photography is an open opportunity for all photographers. Your existing credentials don’t count. It doesn’t matter if your name is famous in the industry, although this never hurts. As long as you can produce high-quality photos on a consistent basis, you can be a stock photographer.

It used to be common to be an exclusive photographer for one agency. This type of arrangement still exists, but it is now common for photographers to be represented by multiple agencies at the same time. This can increase sales considerably. Most photographers in the digital age choose non-exclusive representation.

Themes

Some themes sell better than others for stock photographers. I love to shoot macro photos, nature, and wildlife subjects. These types of photos are sometimes purchased from stock agencies, but they are far from the best-selling categories.

Weddings are usually the main moneymaker for local photographers. People photos are the key producers in the stock market. Models have to sign releases, but the work can be simple, easy to plan, and you can produce a high volume of photos in a short time.

Photos that can be used as backgrounds for advertisements are another popular seller through agencies. These can be anything from photos of clouds in the sky to colored pebbles. Creative photographers excel at these pictures.

Food is a very popular seller with most agencies. Shooting a bowl of fruit in a studio might not be your idea of glamorous photography, but it can pay the bills quite handsomely.

Objects are another fairly popular category. This could be a jar of candy, a hammer, or a toaster. Avoid trademarks in this type of photography. If it exists, there may be a request for a picture of it at some time.

It’s What You Make of It.

Stock photography is what you make it. Some photographers consider it a waste of time. A lot of photographers use it for supplemental income. Photographers occasionally make great livings shooting stock. What will you make of it? Well, your feelings now may change considerably by the time you finish this rare, unveiled look at what stock photography really is and what it means to photographers.

Dan Feildman asked:


hy is a difficult profession to master. Fortunately, with the Internet opening the marketplace up, professional and amateur photographers alike now have an unlimited opportunity to put their photos out there with the potential to make an incredible amount of money. However, since there is so much potential for income competition is fierce and there is no room for mediocre photos. Therefore, if you believe in the quality of your photos here is some information that can give you a head start on how to sell your photos online.

The first thing you want to do is find out which are the best stock photography sites. Stock photography sites are popular sites that invite photographers to upload their best photographs for sale. The photos are viewed by potential buyers who come from all walks of life, from housewives to advertising executives. If the photo meets their requirements they will then purchase the photo and a portion of the sale will go to the photographer. Depending on the site the commission can range from 30-50%.

A few of the sites you may come across include: iStockphoto, Stockexpert, Fotolia, Crestock and Dreamstime. iStockphoto is undoubtedly one of the most popular sites among many photographers due to its longevity and reputation. Here you will find a variety of photos that are both beautiful and saleable. If you choose to submit your photos to this site you can definitely be assured that many people will view them and the potential sales could be tremendously high.

Another well known site is Stockexpert, which is also known for variety and quality of photographs. Popularity is based on considerably low-priced photographs which are for sale on both the stockexchange team as well as the wide-spread online consumers. The remaining sites operate in much the same way however you will find that their terms and methods of payment to the photographer will vary. Each site allows you to sign up for free in order to access its membership and the opportunity to upload your photos; please note that all of the stock photo sites retain the right to accept or reject your photos based on quality as well as a variety of other considerations.

You also have a variety of other means in order to market your photos. Sites such as Cafepess and Phototrade give you the opportunity to embed your photographs on mugs, T-shirts and a variety of other accessible items. In your search you may also come across sites that seek membership payment from you but will then give you access to marketing tools which will help you attract hits from targeted visitors across the globe. Shutterpoint is one such paid site that demands a requisite member fees ranging $19 to $49, depending on the kind of membership you choose.

Please remember, this is not an overnight success opportunity. Quality is key in this business and you must only submit quality photos that are guaranteed to be on par with their current inventory of photos.

Discover This Free Stock Photography Guide That Reveals How Anybody Can Sell Photos Online.